Featured in a black box, these Heroes cards feature the following line on the box: "They are not heroes because they died, they are heroes because they lived." Is this a striking tribute? In the form of a trading card, a connection to the all American baseball card, what do people first think of when they see these cards? The box offers a lunch with local fire departments, patches, and a striking World Trade Center image revealed by 15 subset cards. Is this commercialism or a new trend in mourning? By incorporating the victims of September 11th into a card, they are heightened in a symbolic, heroic manner, but at the same time, it seems to trivialize their memory.