Saturday, November 29, 2008

Jones Soda

Jones Soda offered this tribute to September 11th with a number tribute labels. Various consumer goods reflected September 11th, but not necessarily to the extent of these examples. This tribute effort is interesting with its use of these images as subject of product labels. Is this a respectful way of to pay homage? Is there an underlying goal of selling more product? I'm sure Jones Soda would offer a full and reasonable explanation for these bottles, but the point here is bringing to light the far reaching impact of September 11th on consumer goods and how corporations integrated it and "harnessed" this event.

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