Fire Company Brew: Taste the Pride

Tuesday, September 10, 2013

Fire Company Brew: Taste the Pride

I always wondered if there was a 9/11 tribute beer out there, and I finally found it. This Fire Company Brew was created by Philip (PJ) Schrantz, a retired NYC firefighter (Brooklyn). He relates his story on each bottle and on the package. Basically, he volunteered at the WTC site (where he lost friends) and when he returned home, he decided to pursue this idea as a way to give back. The packaging and bottle relate that a portion of the proceeds benefit fire, police and volunteer construction workers. The packaging also gives more specifics on the organizations being supported. The beer was brewed at Matt Brewing Company in Utica (NY). There is a website listed too, www.firecompanybrew.com, which is not active.

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About My Collection

I've been collecting objects ever since the events of September 11, 2001. My collection can be classified as everyday items that reflect the events of 9/11 in their appearance. Some of these items are defined as collectible items, but the majority were available to consumers as household goods. I have hundreds of objects, and I use this blog to help document and "catalogue" them. A number of themes also emerge and are reflected by my collection. I felt that these objects needed to be preserved and their story told.

Themes:
1) September 11th influenced/impacted all material culture (consumer goods, collectibles, etc) in way that has never occurred (in terms of the extent, types of goods, etc)

2) Connection of remembrance and memorializing to material culture (basically the idea that buying something will make someone feel better and connect them to that event).

3) The story of each object and its purpose

4) The possibility that corporations used 9/11 as an opportunity and motivation to increase sales (it wasn't just about donating a portion of the proceeds)

5) Companies carried out corporate curating. This "process" involves the production of a material good/object tied directly to 9/11, where a corporation implements their own interpretation and ties themselves forever to the events of September 11th. For example, American Express created a book about the impact of 9/11 of their company and employees. This book is their corporate curated object.

6) My collection as the ideal symbol of American consumerism, and my effort in assembling it as being an American consumer

Collecting September 11th - Collecting 9/11 - Collecting 911 - Twin Towers - World Trade Center

Tuesday, September 10, 2013