Thursday, May 22, 2014

AFX FX-95 911 Tribute Street Helmet

This 9/11 tribute helmet from 2011 is a great example of the continued impact of 9/11.  9/11 is a brand in itself, driving sales.  Also, this is another example of "corporate curating," where a company is making their mark in history through the production of this object.

From a Press Release (
Based on the new for 2011 AFX FX-95 street helmet, this special limited edition helmet was made available in a one time production run of 911 pieces. Each helmet is individually serial numbered and comes with a deluxe carrying bag and certificate of authenticity.

Distributed In America by Parts Unlimited
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C E R T I F I C A T E of AU T H E N T I C I T Y
Thank you for purchasing one of our Limited Edition FX-95 9-11 tribute helmets. Only 911 of these helmets will be produced to mark the 10th anniversary of September 11,2001. Each helmet is uniquely numbered from 1 to 911, and a portion of the proceeds from the sale of every helmet will be donated to the 9-11 charity

In prayer and remembrance, our hearts go out to the victims and families affected by the terrorist acts of September 11th, 2001. Please take a moment to remember the thousands of innocent people who paid the ultimate price for freedom. Our prayers are always with them.

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