This 9/11 tribute helmet from 2011 is a great example of the continued impact of 9/11. 9/11 is a brand in itself, driving sales. Also, this is another example of "corporate curating," where a company is making their mark in history through the production of this object.
From a Press Release (http://www.afxhelmets.com/resources/pdfs/FX-95_911_PRESS_RELEASE.pdf):
FX-95 911 TRIBUTE STREET HELMET
Based on the new for 2011 AFX FX-95 street helmet, this special limited edition helmet was made available in a one time production run of 911 pieces. Each helmet is individually serial numbered and comes with a deluxe carrying bag and certificate of authenticity.
Distributed In America by Parts Unlimited
To find a Parts Unlimited dealer near you, log onto www.parts-unlimited.com or www.afxhelmets.com
SUG. RETAIL
$139.95
C E R T I F I C A T E of AU T H E N T I C I T Y
Thank you for purchasing one of our Limited Edition FX-95 9-11 tribute helmets. Only 911 of these helmets will be produced to mark the 10th anniversary of September 11,2001. Each helmet is uniquely numbered from 1 to 911, and a portion of the proceeds from the sale of every helmet will be donated to the 9-11 charity www.tuesdayschildren.org.
In prayer and remembrance, our hearts go out to the victims and families affected by the terrorist acts of September 11th, 2001. Please take a moment to remember the thousands of innocent people who paid the ultimate price for freedom. Our prayers are always with them.
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