Brooks Brothers 9/11 Memorial Tie

Saturday, January 12, 2013

Brooks Brothers 9/11 Memorial Tie

Another great example to follow up on my last post about the recent tribute shoes: 9/11 Memorial Tie from Brooks Brothers. Can you get any more mainstream? And another great example of using September 11th to drive consumption/sales in the name of "doing good/donation." This was a recent offering (2012), but no longer available from BB. A boy's version is still being sold on the 911 Memorial website: https://www.911memorial.org/catalog/brooks-brothers-silk-tie-boys.html I did add the men's version as part of my collection.

The 9/11 Memorial TieItem# MA00488 $ 79.50
http://www.brooksbrothers.com/The-9/11-Memorial-Tie/MA00488_____BLCK__________,default,pd.html

Description & features

To benefit the 9/11 Memorial, we crafted this updated version of one of our most memorable ties. This iconic "BB#1" striped tie is hand finished in our workrooms in New York City in the black and teal colors of the 9/11 Memorial logo. Wear it each 9/11 anniversary to honor those who fell and those who rose in response. Brooks Brothers will donate 100% of profits, but in any event no less than $40.00 per tie, from the sale of the Tie to the 9/11 Memorial. Pure silk woven in England. 3¼" width. 58" length. Dry clean.

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About My Collection

I've been collecting objects ever since the events of September 11, 2001. My collection can be classified as everyday items that reflect the events of 9/11 in their appearance. Some of these items are defined as collectible items, but the majority were available to consumers as household goods. I have hundreds of objects, and I use this blog to help document and "catalogue" them. A number of themes also emerge and are reflected by my collection. I felt that these objects needed to be preserved and their story told.

Themes:
1) September 11th influenced/impacted all material culture (consumer goods, collectibles, etc) in way that has never occurred (in terms of the extent, types of goods, etc)

2) Connection of remembrance and memorializing to material culture (basically the idea that buying something will make someone feel better and connect them to that event).

3) The story of each object and its purpose

4) The possibility that corporations used 9/11 as an opportunity and motivation to increase sales (it wasn't just about donating a portion of the proceeds)

5) Companies carried out corporate curating. This "process" involves the production of a material good/object tied directly to 9/11, where a corporation implements their own interpretation and ties themselves forever to the events of September 11th. For example, American Express created a book about the impact of 9/11 of their company and employees. This book is their corporate curated object.

6) My collection as the ideal symbol of American consumerism, and my effort in assembling it as being an American consumer

Collecting September 11th - Collecting 9/11 - Collecting 911 - Twin Towers - World Trade Center

Saturday, January 12, 2013