Billy Blazes FDNY Rescue Heroes special tribute and figure. This toy is branded Fire Department of NY, and even features a letter on the package from the head of FDNY. The letter speaks about the partnership between Toys R Us and FDNY, and the proceeds from the sale of this toy being donated to the FDNY's Education Fund (right on the front package too). This toy again demonstrates the impact of 9/11 on all areas of material culture. Furthermore, it is clear that 9/11 is the call action for purchasing/consuming this toy. This really is an amazing example, and something people will look back on in 100 years as documentation of the importance and impact of September 11th.