Ralph Lauren Polo Tribute Sweater

Sunday, May 1, 2011

Ralph Lauren Polo Tribute Sweater

One of the more unique items I have, this speciality high-end sweater is Polo brand produced by Ralph Lauren. Clearly a tribute to 9/11, it has various symbols, including a map of the US, a fire truck, flag, Red Cross symbol, Statue of Liberty, firefighter hat, and RL02 (ralph lauren). Truly a great clothing item that retailed for hundreds of dollars, the sweater certainly is very unique and makes a patriotic and commemorative statement. Another great example of the influence of 9/11 and how it motivated or inspired companies to react and reflect to this event, as well as engage and motivate customers.

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About My Collection

I've been collecting objects ever since the events of September 11, 2001. My collection can be classified as everyday items that reflect the events of 9/11 in their appearance. Some of these items are defined as collectible items, but the majority were available to consumers as household goods. I have hundreds of objects, and I use this blog to help document and "catalogue" them. A number of themes also emerge and are reflected by my collection. I felt that these objects needed to be preserved and their story told.

Themes:
1) September 11th influenced/impacted all material culture (consumer goods, collectibles, etc) in way that has never occurred (in terms of the extent, types of goods, etc)

2) Connection of remembrance and memorializing to material culture (basically the idea that buying something will make someone feel better and connect them to that event).

3) The story of each object and its purpose

4) The possibility that corporations used 9/11 as an opportunity and motivation to increase sales (it wasn't just about donating a portion of the proceeds)

5) Companies carried out corporate curating. This "process" involves the production of a material good/object tied directly to 9/11, where a corporation implements their own interpretation and ties themselves forever to the events of September 11th. For example, American Express created a book about the impact of 9/11 of their company and employees. This book is their corporate curated object.

6) My collection as the ideal symbol of American consumerism, and my effort in assembling it as being an American consumer

Collecting September 11th - Collecting 9/11 - Collecting 911 - Twin Towers - World Trade Center

Sunday, May 1, 2011